The Ordinary

The Ordinary is a revolutionary skincare brand built on honesty, science, and effectiveness. Founded in Canada by DECIEM, the brand has transformed the beauty market by offering products based on powerful active ingredients without excess marketing and at an accessible price.

Brand Philosophy

Transparency and minimalism are at the core of The Ordinary’s approach. Each product is named after its key components and concentrations, so you know exactly what you’re applying to your skin. The brand offers only proven and effective ingredients, like hyaluronic acid, retinol, vitamin C, and peptides.

Why Choose The Ordinary

• Effectiveness and simplicity: The products are easy to choose and use, targeting specific skin needs, whether hydration, anti-aging, or texture improvement.
• Affordability: The Ordinary challenges premium skincare stereotypes by offering effective solutions at a reasonable price.
• Ethics and sustainability: All products are vegan, cruelty-free, and packaged with environmental responsibility in mind.

The Ordinary is the choice for those who value honest and effective skincare.